“Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath is very interesting and highly informative.
This fascinating book is a compelling narrative to bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can make successful changes – both at personal level and at institutional level.
When making a decision we are typically torn between our rational, logical reasons and our emotional, intuitive feelings. It is like a person riding an elephant. The Rider represents rational thinking while the Elephant represents emotions. On the surface the rider is in control, but when they truly disagree on where to go, usually the elephant wins.
Therefore, in order to make successful changes and head towards the goal, we need to 1) direct the rider; 2) motivate the elephant; and 3) shape the path. For each of these three areas, the authors provided clear actionable analysis and many entertaining examples. Highly Recommend!!!